Creative Direction
Packaging Design
Concept + Brand Image

Colene Blanchet is an award-winning creative leader known for her innovative and sustainable approach to packaging design. Throughout her career, she has led high-impact design teams at top retail brands including West Elm, Victoria's Secret Beauty, Bath & Body Works, and most recently as Vice President of Global Packaging Design at Fresh – LVMH.

Her work has earned recognition from leading industry outlets such as The New York Times, Sight Unseen, The Dieline, ID Magazine, Manhattan Magazine, and Core77. Colene’s work in Fragrance Design has also received four Fifi Awards, honoring her excellence in packaging design and brand storytelling. She has exhibited work with BOFFO, the ACE Hotel, and Comic Arts Brooklyn. Additionally, she has served as a guest lecturer at PRATT and the University of Massachusetts, as an adjunct professor at CUNY Queens College and Juror for the Art Director’s Club 104th Design Awards.

Beyond her design leadership, Colene serves as an Executive Sponsor for the Fresh Bloom Collective, an ERG focusing on sustainable and inclusive initiatives. Additionally, Colene actively organizes within her local community to connect resources with families in the NYC shelter system.

Email
colene.blanchet@gmail.com

Phone
(617) 784-3405